Let's build a website that works as hard as you do.
Get a fast, SEO-ready WordPress website built around your business, not a template.
SIMCO by SC Deli
Premium F&B beverage powders · wholesale, reseller & OEM across Malaysia. Security rescue, full redesign and a WhatsApp-first WooCommerce catalogue by Total Web Solutions.
f&b supplier
Malaysia · Wholesale & OEM
Rescue · Redesign · Woo · SEO
SIMCO by SC Deli
Visit live site
Case Study
From compromised site to a catalogue that sells the wholesale way.
SIMCO by SC Deli supplies premium beverage premix powders — coffee, tea, chocolate and ice-blended series — to cafés, restaurants, drink stalls, air balang operators, distributors and resellers across Malaysia, with wholesale, reseller and OEM options spanning 30+ flavours across four signature series.
This project began as a rescue: the existing site was carrying malware and a heavy stack of unused, risky plugins. Total Web Solutions cleaned it, then rebuilt it — a full redesign on a new design-token system, WooCommerce converted into a WhatsApp-first enquiry catalogue, a brand-new authorised reseller directory, and a proper SEO cleanup.
This project began as a rescue: the existing site was carrying malware and a heavy stack of unused, risky plugins. Total Web Solutions cleaned it, then rebuilt it — a full redesign on a new design-token system, WooCommerce converted into a WhatsApp-first enquiry catalogue, a brand-new authorised reseller directory, and a proper SEO cleanup.
The Challenge
The inherited site had problems on every layer. At the base: an active malware infection and a sprawl of risky, unused plugins — an old page-builder stack, a legacy slider and stale caching layers — each one an attack surface and a performance drag.
Above that, the store model was wrong for the business. WooCommerce was configured like a retail shop with prices and checkout — but SIMCO sells wholesale, where pricing depends on volume and reseller status, and every real order starts as a conversation. Retail checkout was actively working against how customers buy.
And the brand’s biggest trust asset — a network of 80 authorised resellers — existed only as an unstructured list, invisible to customers looking for a stockist nearby. Metadata was generic or missing, and robots.txt pointed crawlers at twenty dead sitemap URLs.
Above that, the store model was wrong for the business. WooCommerce was configured like a retail shop with prices and checkout — but SIMCO sells wholesale, where pricing depends on volume and reseller status, and every real order starts as a conversation. Retail checkout was actively working against how customers buy.
And the brand’s biggest trust asset — a network of 80 authorised resellers — existed only as an unstructured list, invisible to customers looking for a stockist nearby. Metadata was generic or missing, and robots.txt pointed crawlers at twenty dead sitemap URLs.
Our Strategy
Security first: malware remediation, then a deliberate reduction of the attack surface — unused and risky plugins disabled, ghost plugin entries purged, the old page-builder stack retired in favour of native and lightweight rendering.
Then the commerce model was made honest: WooCommerce converted to catalogue mode. No prices, no checkout — products carry “Add to enquiry” instead of “Add to cart”, a slide-out enquiry drawer collects the buyer’s list, and a single floating widget (enquiry basket + chat) hands the whole thing to WhatsApp — exactly how Malaysian F&B wholesale actually negotiates and buys.
The reseller network became a feature: a new custom post type with all 80 authorised resellers migrated in and enriched with real Google Maps data, giving customers a trustworthy “find a stockist” directory and giving resellers a reason to stay listed.
Then the commerce model was made honest: WooCommerce converted to catalogue mode. No prices, no checkout — products carry “Add to enquiry” instead of “Add to cart”, a slide-out enquiry drawer collects the buyer’s list, and a single floating widget (enquiry basket + chat) hands the whole thing to WhatsApp — exactly how Malaysian F&B wholesale actually negotiates and buys.
The reseller network became a feature: a new custom post type with all 80 authorised resellers migrated in and enriched with real Google Maps data, giving customers a trustworthy “find a stockist” directory and giving resellers a reason to stay listed.
Design Direction
A brand token system — purple, ink and cream CSS variables — applied consistently across every rebuilt page: homepage, header, footer, catalogue, category archives, reseller directory and contact.
The default WooCommerce UI was replaced with bespoke pieces that fit the brand: the slide-out enquiry drawer and a single floating coffee-bean widget carrying both the basket and WhatsApp chat. Playful where the brand is playful, disciplined everywhere else — the same token-driven approach behind our website design work.
The default WooCommerce UI was replaced with bespoke pieces that fit the brand: the slide-out enquiry drawer and a single floating coffee-bean widget carrying both the basket and WhatsApp chat. Playful where the brand is playful, disciplined everywhere else — the same token-driven approach behind our website design work.
SEO & Content Structure
The technical layer was quietly broken: robots.txt pointed search engines at twenty dead sitemap URLs — fixed. Cart and checkout utility pages noindexed. Category archives rebuilt with breadcrumbs.
Every key surface — home, catalogue, reseller directory, contact and all four product-category pages — received proper SEO titles and descriptions where before they were generic or missing entirely, mapping the site to how F&B buyers actually search: beverage powder supplier, premix wholesale, OEM formulation.
It is the unglamorous half of our SEO practice: before chasing rankings, make the site cleanly crawlable and honestly described. This created a stronger digital foundation and prepared the site for future SEO growth.
Every key surface — home, catalogue, reseller directory, contact and all four product-category pages — received proper SEO titles and descriptions where before they were generic or missing entirely, mapping the site to how F&B buyers actually search: beverage powder supplier, premix wholesale, OEM formulation.
It is the unglamorous half of our SEO practice: before chasing rankings, make the site cleanly crawlable and honestly described. This created a stronger digital foundation and prepared the site for future SEO growth.
Conversion Flow
The entire flow converges on WhatsApp, because that is where wholesale F&B deals happen. Every product says “Enquire via WhatsApp”; the enquiry drawer compiles a product list into a single structured message; the floating widget keeps both basket and chat one thumb-tap away on every page.
No forced accounts, no checkout friction, no fake retail prices — a clearer pathway for enquiries that respects how the customer already buys. The reseller directory adds a second conversion path: customers who want to buy locally find their nearest authorised stockist instead of bouncing.
No forced accounts, no checkout friction, no fake retail prices — a clearer pathway for enquiries that respects how the customer already buys. The reseller directory adds a second conversion path: customers who want to buy locally find their nearest authorised stockist instead of bouncing.
What We Delivered
Delivered
Security rescue
Malware remediation, risky and unused plugins disabled, ghost plugin entries purged — a smaller, safer attack surface.
Delivered
Full redesign on design tokens
Homepage, header, footer, catalogue, category archives and contact rebuilt on a consistent purple/ink/cream token system.
Delivered
Catalogue-mode WooCommerce
No prices or checkout — “Add to enquiry”, a slide-out enquiry drawer and a WhatsApp-first flow built for wholesale.
Delivered
Authorised reseller directory
A new custom post type with 80 resellers migrated and enriched with real Google Maps data.
Delivered
SEO cleanup
Broken robots.txt fixed, utility pages noindexed, and proper titles and descriptions for every key page and category.
Recommended
Ongoing care plan
A maintenance and security care plan so the cleaned-up site stays clean, fast and updated.
Services on This Project
A rescue-and-rebuild: security, design system, wholesale-honest commerce and technical SEO in one engagement — see our website design work and care plans that keep sites clean.
Website Redesign
WooCommerce
Security Cleanup
SEO
Our Story
Want to get to know us first?
Portfolio
See more of our work
Want a website like this?
A compromised retail-style site turned into a secure, WhatsApp-first wholesale catalogue — malware removed, redesigned on a brand token system, WooCommerce reshaped around enquiry-based buying, and an 80-strong reseller network turned into a findable directory.
If your site needs a rescue — or your store does not match how your customers actually buy — we would be glad to take a look. No obligation, no hard sell — we usually reply within one business day.
Start your project · Chat on WhatsApp · [email protected]
If your site needs a rescue — or your store does not match how your customers actually buy — we would be glad to take a look. No obligation, no hard sell — we usually reply within one business day.
Start your project · Chat on WhatsApp · [email protected]
Message us on WhatsApp
More case studies
