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Untoldstr — Shopify SEO for a Singapore Ecommerce Store
Premium interior & furniture hardware ecommerce · Singapore. SEO and PPC by Total Web Solutions — the store runs on Shopify, with hosting not managed by us.
ecommerce
Singapore · Joo Chiat
SEO · PPC
Untoldstr
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Case Study
Helping untold stories get found.
Untoldstr is a Singapore ecommerce brand selling premium interior door and furniture hardware — brass pulls and knobs, wood and marble series, door locks and designer accessories — from its online store and Joo Chiat showroom.
Hardware is the detail that finishes a home, and the brand’s storytelling (“every piece has an untold story”) gives it a distinctive voice in a functional category.
Our service scope: SEO for online stores and PPC. The store runs on Shopify; hosting is not managed by Total Web Solutions.
Hardware is the detail that finishes a home, and the brand’s storytelling (“every piece has an untold story”) gives it a distinctive voice in a functional category.
Our service scope: SEO for online stores and PPC. The store runs on Shopify; hosting is not managed by Total Web Solutions.
Strategy Focus
Meet two buyers at once. Retail homeowners search by material and style — natural wood hardware, modern interior door handles — so Shopify collection pages are the SEO workhorse, structured around those search patterns.
Interior designers and larger projects are served by the showroom-booking path, while PPC provides immediate visibility alongside the organic build-up — paid ads that support organic growth. The blog captures design-topic interest upstream of purchase.
Interior designers and larger projects are served by the showroom-booking path, while PPC provides immediate visibility alongside the organic build-up — paid ads that support organic growth. The blog captures design-topic interest upstream of purchase.
What We Delivered
Delivered
Shopify SEO
Material and category collection pages structured around real search behaviour.
Delivered
PPC campaigns
Paid visibility supporting the store while organic authority develops.
Delivered
Dual-funnel structure
Search structure serving both funnels: online cart for retail, showroom booking for trade.
Recommended
Design-topic content
Ongoing blog content to widen long-tail capture upstream of purchase.
Services on This Project
Search and paid working together for a Shopify store — see SEO for online stores and paid ads that support organic growth.
SEO
Shopify SEO
PPC
Our Story
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Want a website like this?
Search and paid visibility for a premium Shopify store — structured around search intent, with a clearer pathway from discovery to purchase or showroom visit.
If your store needs to be found by the right buyers, we would be glad to take a look. No obligation, no hard sell — we usually reply within one business day.
Start your project · Chat on WhatsApp · [email protected]
If your store needs to be found by the right buyers, we would be glad to take a look. No obligation, no hard sell — we usually reply within one business day.
Start your project · Chat on WhatsApp · [email protected]
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