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Ms. Claudee Counselling
A counselling and therapy practice in Kuala Lumpur, Malaysia, helping individuals and couples navigate life’s hardest moments. Brand identity, booking experience and content by Total Web Solutions.
Counselling & therapy practice
Kuala Lumpur, Malaysia · Individual, couples and assessment counselling sessions
Brand · Design · SEO
Ms. Claudee Counselling
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Case Study
A counselling practice that finally looks like the healing it offers.
Ms. Claudee Counselling is a registered counselling and therapy practice in Kuala Lumpur, run by a counsellor with a Masters in Counselling who is currently a PhD candidate at Universiti Putra Malaysia (UPM).
The site looked like countless other therapy websites — generic stock photography, a clunky booking widget, and a contact form standing between a visitor and the help they were looking for.
Total Web Solutions gave the practice a full visual identity built around Kintsugi, rewrote every page and the entire blog in the counsellor’s own voice, and replaced every call to action on the site with a single tap to WhatsApp — website design for healthcare & wellness practices and SEO services.
The site looked like countless other therapy websites — generic stock photography, a clunky booking widget, and a contact form standing between a visitor and the help they were looking for.
Total Web Solutions gave the practice a full visual identity built around Kintsugi, rewrote every page and the entire blog in the counsellor’s own voice, and replaced every call to action on the site with a single tap to WhatsApp — website design for healthcare & wellness practices and SEO services.
The Challenge
For a practice built on trust, the website was working against the very thing warm, careful counselling is about.
Generic stock-photo therapy imagery, a booking flow that ran through an external widget, and a contact form as the only way to reach out — all of it added friction and distance at the exact moment someone reaching out about something this personal needed neither.
On top of that, twelve existing blog articles had been written in a generic, AI-sounding voice that didn’t reflect the counsellor’s real credentials, real fees, or the Malaysian context her readers were writing in from.
Generic stock-photo therapy imagery, a booking flow that ran through an external widget, and a contact form as the only way to reach out — all of it added friction and distance at the exact moment someone reaching out about something this personal needed neither.
On top of that, twelve existing blog articles had been written in a generic, AI-sounding voice that didn’t reflect the counsellor’s real credentials, real fees, or the Malaysian context her readers were writing in from.
Our Strategy
We treated this as a full repositioning built around a single idea: Kintsugi, the Japanese art of repairing broken pottery with gold so the repair becomes part of the object’s beauty — healing does not erase your story.
Every page was redesigned around that idea, every call to action was rebuilt around WhatsApp instead of a form, and the entire blog was rewritten in the counsellor’s own first-person voice, grounded in her real credentials and real fee structure.
Every page was redesigned around that idea, every call to action was rebuilt around WhatsApp instead of a form, and the entire blog was rewritten in the counsellor’s own first-person voice, grounded in her real credentials and real fee structure.
From Contact Form to Conversation
The generic contact form and the clunky online booking widget are both gone. In their place, every single call to action across the site — from the homepage to the Services page to individual blog posts — opens a WhatsApp message, pre-filled with a booking request.
It means someone can go from “I need help” to “I’ve messaged someone” in one tap, which matters enormously for a first step this personal. A branded floating WhatsApp button, in the practice’s own gold and midnight colours with a gentle pulse animation and full screen-reader support, sits on every page so reaching out is never more than one tap away.
It means someone can go from “I need help” to “I’ve messaged someone” in one tap, which matters enormously for a first step this personal. A branded floating WhatsApp button, in the practice’s own gold and midnight colours with a gentle pulse animation and full screen-reader support, sits on every page so reaching out is never more than one tap away.
A New Visual Identity
The old generic therapy-website look gave way to a full visual identity built around the Kintsugi concept — a palette of deep midnight blue, kintsugi gold and warm ivory, paired with an elegant serif-and-sans typeface pairing.
Every page — Home, Services, About, Session Fees and Contact — was rebuilt with this design system, real photography instead of stock imagery, and honest, warm copy that actually sounds like the person clients will be meeting.
A branded, gold-on-midnight floating WhatsApp button carries the identity onto every page, and the Session Fees page lays out real, plainly stated pricing — from an RM50 initial consultation to a RM150 couples session — instead of a vague “contact us for pricing.”
Every page — Home, Services, About, Session Fees and Contact — was rebuilt with this design system, real photography instead of stock imagery, and honest, warm copy that actually sounds like the person clients will be meeting.
A branded, gold-on-midnight floating WhatsApp button carries the identity onto every page, and the Session Fees page lays out real, plainly stated pricing — from an RM50 initial consultation to a RM150 couples session — instead of a vague “contact us for pricing.”
A Blog Written in Her Own Voice
Twelve existing blog articles had been written in a generic, AI-sounding voice that could have belonged to any therapy practice anywhere.
All twelve were rewritten from scratch in a genuine first-person voice reflecting the counsellor’s actual credentials, her real fee structure, and the Malaysian context her readers are writing in from — each one closing with a responsible crisis-support disclaimer. New, on-brand featured images were commissioned to match the Kintsugi visual identity, and a few of the strongest articles were surfaced directly on the homepage.
All twelve were rewritten from scratch in a genuine first-person voice reflecting the counsellor’s actual credentials, her real fee structure, and the Malaysian context her readers are writing in from — each one closing with a responsible crisis-support disclaimer. New, on-brand featured images were commissioned to match the Kintsugi visual identity, and a few of the strongest articles were surfaced directly on the homepage.
What We Delivered
Delivered
A Kintsugi-inspired design system
A full visual identity — midnight blue, kintsugi gold and warm ivory, with an elegant serif-and-sans type pairing — applied across every page.
Delivered
WhatsApp-first booking
Every call to action, replacing a generic contact form and booking widget, now opens a pre-filled WhatsApp message — plus a branded floating WhatsApp button on every page.
Delivered
Structured data & SEO
Schema markup added site-wide, including FAQ schema on the Services page, plus new search titles and descriptions for every page and a streamlined technical foundation for faster loading.
Delivered
Every page rebuilt around her story
Home, Services, About, Session Fees and Contact all redesigned with honest copy, real photography and a real, clearly stated fee structure.
Delivered
A blog written in her own voice
All 12 blog articles rewritten in a genuine first-person voice with real credentials, real fees and new on-brand featured photography.
Services on This Project
A full brand identity, a WhatsApp-first booking experience and a rewritten, SEO-ready blog — see website design for healthcare & wellness practices and our SEO services.
Website Design
SEO
Brand & Content
Our Story
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Want a website like this?
A full brand identity and booking-journey redesign for a counselling and therapy practice in Kuala Lumpur — a site rebuilt around a single Kintsugi-inspired idea, honest copy, and a WhatsApp-first way to reach out.
If your site’s design and content no longer reflect what your practice actually is, or your booking journey is adding friction instead of removing it, we would be glad to take a look. No obligation, no hard sell — we usually reply within one business day.
Start your project · Chat on WhatsApp · [email protected]
If your site’s design and content no longer reflect what your practice actually is, or your booking journey is adding friction instead of removing it, we would be glad to take a look. No obligation, no hard sell — we usually reply within one business day.
Start your project · Chat on WhatsApp · [email protected]
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